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BIOGRAPHY

Lugli is an innovative, results-oriented global executive with a proven track record of driving revenue growth in the hospitality, travel and related technologies businesses for publicly and privately held companies. A well-known expert on travel industry distribution and the implications of consumer transparency on branding, Lugli has been recognized as one of the “Most Powerful Women” in Travel for 7 years by Travel Agent Magazine and among the top 75 hotel executives and top 10 technology experts by Lodging Magazine. More recently, Lugli has been recognized as one of the most influential women in hospitality technology by Hospitality Financial and Technology Professionals (HFTP).


Most recently, Lugli served as the executive vice president of marketing for Wyndham Hotel Group, where she led the global strategy for customer engagement and market positioning for the company and oversaw brand marketing, distribution, ecommerce, loyalty, public relations/communications, research and central reservations systems strategy.  She joined the Wyndham Hotel Group in July 2009 after serving in senior executive positions with privately held Travelport Limited, one of the world’s largest global distribution system providers and a leader in Web-based e-commerce solutions. 

In her tenure at Travelport, she served as senior vice president of commercial in its Global Distribution Services Division and, prior to that, acted as chief marketing officer. She was responsible for leading the company’s Global Distribution Systems business in the Americas and overseeing Travelport’s Global Operations and Global Land and Sea businesses, including the development and execution of its hotel, car rental and leisure strategies. 

Lugli also spent several years leading the company’s Airline Solutions business unit, holding titles including senior vice president of Airline Solutions and president and managing director, Airline Solutions. In those roles, she was responsible for the development and delivery of business and technology solutions for the company’s airline suppliers, with a specific focus on reservations hosting, faring and data solutions. 

Prior to 2002, Lugli held executive level business development and operations positions with Wizcom International and then Galileo International, which was acquired by Travelport’s predecessor, the former Cendant Corporation, in 2001. She joined Cendant in 1987 in its Hospitality Division, serving in several sales and marketing roles, including vice president of worldwide sales and vice president of worldwide sales and marketing. Lugli began her career in the travel industry with People Express Airlines in 1983. 

As part of her consulting practice, Lugli has served as interim President for cheapcaribbean.com, one of the fastest growing online travel sites dedicated to providing the best vacation deals to the Caribbean and Mexico. Lugli also served as a board member for buuteeq, Inc., a Seattle based company that offers a cloud-based Digital Marketing System (DMS) for hotels and lodging properties, and which was acquired by The Priceline Group and renamed BookingSuite. She has served two terms as president of HEDNA, on the advisory board of TheBeatLive and as a member of the advisory board of the BTN Group.  Lugli has also served as a member of HSMAI’s America’s board of directors and, while at Wyndham Hotel Group, served as a board member and Chairwoman for Room Key, a joint venture between 6 of the largest hotel companies. Additionally, she is a board member for Joe’s House, a nonprofit organization providing a nationwide online service that helps cancer patients and their families find lodging near treatment centers.

Navesink Advisory Group, LLC provides strategic business advisory and consulting services in the travel, private equity, hospitality and related technology industries. We focus on helping clients drive revenue and maximize profits, with expertise in business strategy, digital and ecommerce, loyalty and customer experience, sales and marketing, and experience in opportunity assessment, acquisition due diligence and integration, and organizational optimization. Areas of focus include travel distribution, digital and ecommerce strategies and transformation, customer experience, CRM and data strategies, operations, business development, communications and sales and marketing growth strategies. 


The company was founded in 2013 by Flo Lugli, a recognized expert in travel and hospitality distribution and related technologies. Navesink taps into an extensive  network of high caliber industry experts and resources, when needed, in order to execute projects.